By Rachel A.G. Gilman
Despite its release back in February, “Fancy” was one of the biggest songs and music videos of the summer. The single made Iggy Azalea and Charli XCX household names, it being Azalea’s first and XCX’s second song to hit #1 on the Billboard Hot 100. “Fancy” was the boost that Azalea needed in her career, as it was the fourth single off her debut album, “The New Classic,” and undoubtedly the most successful.
The “electro hop” song praised life “in the fast lane” in a fun, sassy, female-powered fashion, something, which Brad Stern of MTV Buzzworthy wrote, that hadn’t been done since Fergie’s 2007 hit “Glamorous.” The track was also compared to Gwen Stefani’s “Luxurious,” with Charli XCX labeled as an edgier version of Stefani; Azalea received comparisons to Missy Elliot and Eminem.
Though Azalea and XCX were noted for their chemistry in the song, the two did not officially meet in person until they filmed the “Fancy” music video in Los Angeles. The video for “Fancy” was as well received as the song itself, currently having more than 328 million views on YouTube.
It was number one on VH1’s Top Twenty Video Countdown for two straight weeks in June and was nominated for four 2014 MTV Video Music Awards. Many scenes from the video parody the cult classic ‘90’s film, “Clueless,” Azalea’s acting as Alicia Silverstone’s character, Cher, while Charli XCX played Brittany Murphy’s character Tai. Using the girl-power film as the inspiration for the video to accompany an already centrally female song added to the feminist vibe that “Fancy” embodies.
Rachel A.G. Gilman is a staff writer. Email her at firstname.lastname@example.org